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Influencing & persuading

A 1-day workshop.

This course is designed for individuals who would benefit from improving their influencing, persuasion and negotiation skills to influence the thinking and behaviour of others.  The aim of the workshop is to improve your ability to build strong relationships at work and positively stand your ground when the going gets 'tough'.


  • To understand what is meant by effective communication skills
  • To learn to communicate assertively
  • To develop persuasive communication skills to influence others
  • To understand how to communicate in difficult situations
  • To learn how to feel confident in any face to face situations
  • To develop an action plan based on the learning and use in the workplace


At the end of the workshop participants will be able to:

  • Quote from memory the definition of effective communication
  • List the 7 keys to effective communication
  • Explain the difference between assertive, passive and aggressive communication
  • List 10 tips for maintaining assertive communication
  • Describe the 4 components of persuasive communication
  • Explain the importance of remaining calm
  • Explain the importance of ’Matching’
  • List from memory three key statements or questions that will diffuse difficult situations
  • Explain the PAC model and how they can change their PAC state.
  • List from memory 10 tips for appearing confident
  • List from memory 5 actions that will establish a feeling of confidence
  • Demonstrate confident non-verbal communication.

Benefits to You

This course will help you enhance your ability to communicate confidently and professionally. It will also help you recognise the link between communication and its effect on your perceived value in the eyes of your colleagues and will assist you in becoming more confident, persuasive and influential in the workplace.

Benefits to the Business

Improved communication, stronger internal and external relationships, greater control in client relationships and the opportunity to drive client relationships to ‘partnerships’.