Don't lead with product knowledge, lead with business knowledge

Sales presentation skills

A three-day workshop.

Participants will bring with them customer presentations that they have delivered and wish to improve or will deliver. These presentations will be the basis of all sessions in order for participants to develop customer specific, highly–tailored, relevant sales presentations. All participants will receive robust feedback from the trainer and the workshop participants on their own individual presentation based on impact, message, appearance, delivery, materials and examples/anecdotes.

A workshop designed to develop high performance using practical and proven methods.

Course content includes the following areas:

  • Review of Workshop 3
  • Understanding Sales presentations
  • Planning
  • Preparation
  • Persuasive Presentations
  • Practising
  • Delivery
  • Role plays
  • Commitment
  • Reviewing
  • Action Planning

 

Workshop Objectives

  • To develop effective presentation planning, practice and delivery techniques
  • To develop existing, natural presentation techniques
  • To be able to explain how to make impact in presentations
  • To understand and apply the correct non-verbal messages
  • To have practised delivering three different presentations
  • To have practised delivering a sales presentation and had it reviewed in detail
  • To be able to explain the use of different types of equipment to aid presentations
  • To understand the appropriate use of visuals
  • To have an action plan to apply the learning in the workplace

 

The Benefits

Participants will bring with them customer presentations they have delivered and wish to improve or will deliver. At the end of the workshop, participants will:

  • Be able to describe the questions that should be asked in planning a presentation
  • Be able to outline the time-planning for a presentation
  • Be able to list from memory the 4 key areas of preparation
  • Be able to explain the preparation required in each of the key areas
  • Be able to demonstrate the value of practice in delivering effective presentations
  • Be able to explain the balance between words, tone and body language in delivering effective presentations
  • Be able to explain the value in sales presentations of the ‘ABC’
  • Have tested their own presentations in the areas of:

          >  Understandable

          >  Attractive

          >  Convincing

  • Have practised delivering real customer presentations
  • Have had feedback on content and delivery of their presentations
  • Be able to explain the dangers of presenting without closing
  • Be able to outline how they would ensure commitment after a presentation
  • Have a detailed action plan to apply the workshop learning

 

Who should attend?

  • Sales Managers at all levels who want to improve their interpersonal skills
  • Sales Managers who want to motivate and build teams in the workforce.
  • Sales Managers aiming to increase their sales team productivity
  • Sales Representatives
  • Anyone in a client facing role