Don't lead with product knowledge, lead with business knowledge

Communication, teamwork and role modelling

Module 3. A two-day workshop

What will be covered?

Course content includes the following areas:

  • Review of module 1 and 2
  • Communication
  • Role Modelling
  • Teamwork
  • How to drive performance to the next levels
  • Team measures to monitor improvement
  • Team roles
  • Empowerment
  • Experiential exercises
  • Action planning

 

Workshop Objectives

  • To recognise the importance of effective communication as the principle role of the sales manager

  • To understand how to model good sales behaviours

  • To understand individual team roles and how to build a team using these roles

  • To participate in a series of exercises to draw out the key elements of working together in a sales team

  • To participate in a Sales Management Case Study

  • To participate in a Sales Management Role Play

  • To develop a detailed action plan to improve sales management and sales performance.