Don't lead with product knowledge, lead with business knowledge

What is coaching?

According to the Chartered Institute of Personnel and Development (CIPD), the generally agreed characteristics of coaching in organisations state coaching is essentially:

  • a non-directive form of development
  • focuses on improving performance and developing individuals’ skills
  • emphasises performance at work although personal issues may be discussed
  • activities have both organisational and individual goals
  • provides people with feedback on both their strengths and their weaknesses

Coaching is used for a variety of purposes. Results from the CIPD 2010 survey, indicate that 40% of organisations use coaching to aid performance management and 23% of organisations identified leadership development as its main purpose.

The survey also identified other uses for coaching:

Developmental

  • Used for development and improving poor performance
  • Part of talent and leadership development
  • Specific professional development

Performance

  • Where problems arise
  • To develop performance at all levels
  • Part of performance management support staff development
  • To train the sales team

Transitional

  • To support academic staff during their probationary period
  • For transition to senior roles
  • To prepare chief officers and graduate trainees