Don't lead with product knowledge, lead with business knowledge

Fred Copestake

Fred is an experienced consultant specialising in the field of sales, leadership and performance. His unique style allows him to release the potential of his clients, through the ability to understand context and generate insight, as well as stimulate and encourage active participation.

Leaving the University of Birmingham in 1993 with an honours degree in Commerce and Spanish (including a year at ICADE, Madrid), Fred worked for the IMI Group, moving through various roles, including Product Manager, to become European Business Development Manager.

In 1999 Fred joined an independent training company, providing sales, management, leadership and coaching solutions. He designed and delivered a number of open and in-company training courses, as well undertaking strategic consulting work.

Since 2004 Fred has worked as an independent training consultant, concentrating on commercial development with a variety of organisations in a variety of industries. He has specific experience with in the Flavour and Fragrance industry In 2015 Fred joined up with MRT Group working on the design and delivery of two Global Sales Training Programmes. This has enabled him to bring his wide experience to business development, training and performance improvement roles. At all times he seeks to be practical and concentrates on the outcomes that will deliver the results required.

Fred has extensive international experience having worked in over 20 countries, speaks fluent Spanish, conversational French and is an NLP Practitioner.  Areas of expertise include; Consultative Selling, Key Account Management, Negotiation, Channel Management, Selling with NLP, Sales Management, Leadership, Coaching and Team Building.

Fred is a qualified rugby union referee and serves on the Marketing Committee of his local club. He also enjoys travel, ever keen to experience local food and drink.